Sunday, February 6, 2011

The Mind of Mallow

Over the course of the past month, I have gained a plethora (some would say a surfeit) of twitter followers. What is it about the Mind of Mallow that one would find interesting or "followable"? (Is that a word?) Is it the nature of our National Marshmallow Roasters Institute's Virtual Think Tank to be followed? Is it our business philosophy, "Common Prizes - Not Compromises" that leads the lonely twittering heart to the precipice of Mallow and back? Is it simply the love of Mallow Lore, the foundation upon which the NMR Institute is built?

No, sad to say. It is much less than that. Every one of the followers Mr. Mallow has gained recently is simply a consultant networking his or her twittering heart out in order to make a buck. No matter that what they are consulting is common sense. They have simply jumped on the social media train, as has Mr. Mallow. Their purpose is to strive to get as many people to hop on their train. The problem is, their train has not left the station. There is no direction home. And many of them jump from train to train, from track to track hoping to be invited to the next seminar in the club car where they can spew their "wisdom" to the desperate masses.

Mr. Mallow will have none of it. It is naturally expected that Mr. Mallow will reciprocate and follow his followers. To paraphrase Bush 1, "Not gonna happen - Wouldn't be prudent." To be sure, Mr. Mallow will follow others on Twitter, but only if they understand the Mind of Mallow. Mr. Mallow follows Plush Puffs Gourmet Marshmallows, GottahaveSmore, TLCMallows, AllMarshmallows, IPickUpPennies, and others who have that certain ... je ne sais quoi ... Mallow Mindset.

Do you have what it takes to be followed by Mr. Mallow? Go ahead and find out by following MisterMallow. We'll put you to the "Twit or Treat" test. Simply put, are you a Twetcherous Twit or a Twonderful Treat?

Dwell not long in the Mind of Mallow